Making Women's Sport
Investable
Capital. Culture. Game.
Who We Are
Built From Inside the Game
Founded by operators who’ve worked at the highest levels of African football. We’ve seen first-hand the gap between potential and performance in women’s sport.
ASI exists to build the governance systems, capital architectures, and commercial frameworks that position women’s sport as a credible, investable, and professionally-managed asset class.
OUR VISION
A new economic reality for women’s sport where women’s football operates as a professional, investable, and culturally powerful industry.
From Potential to Performance
Abi Ijasanmi
Founder & CEO
Founded With Purpose
Leadership That Understands The Game
ASI was founded to meet a moment the industry itself is signalling.
After working at the highest levels of African football and international governance, the commercial strength, audience demand and competitive standard of the women’s game were undeniable. Equally clear is what needs to be built: the ownership structures, governance and capital frameworks required to support it to scale.
ASI develops professional sports platforms that deliver:
- Clear, credible ownership and governance
- Fair participation in the value the game creates
- Leadership pathways for women across the sports economy
- Commercial models designed for long-term growth
The focus is football. The vision extends across sport.
The founder
Leadership That Understands The Game
Women’s sport in Africa is entering a defining moment. The talent is undeniable, but without strong governance, aligned capital and professional competitions, much of that value will continue to flow elsewhere.
ASI was created to change that.
Its founder has operated inside the institutions that shape the global game, including serving as Chief Operating Officer of the Confederation of African Football, where she was part of the leadership team expanding the commercial reach of African football and strengthening the governance frameworks behind it.
That experience now informs ASI’s work: building the systems that allow women’s sport to grow, compete and capture its full value.
Our Team
International Expertise, African Insight
Team Member
Founder & CEO
Team Member
Advisory
Team Member
Operations
Team Member
Governance
ASI brings together a team of operators and advisors with experience at the highest levels of the global game, combined with the practical insight to apply that experience where it matters most.
We have worked with leagues, unlocked commercial growth, and shaped governance across continents. This rare combination of global perspective and deep African expertise is what sets us apart.